I’ve cut my first political campaign video. My friend, Philip Baruth, is running for Vermont State Senate. He approached me last year about doing some video work for the campaign. This four-minute piece is one of the results. We’re “premiering” it tonight at the Main Street Landing Black Box Theater at “Philipalooza,” a fundraiser for the campaign, which will also feature several Vermont artists and notables speaking, singing and performing. (There are still tickets available if you’re interested in supporting an awesome candidate and seeing some good entertainment.)
I cut a 30-second spot for a Lt. Governor candidate a few years back, but that had been produced and shot by other people and I was just brought in as the editor. This piece I was involved with from the start. My VCAM cohort Matt Goudey and I shot all the video over the course of the last year — at Philip’s house, at campaign events and house parties and bar-b-ques. I cut the piece a few days ago. It’s an interesting kind of filmmaking — it’s a promotional piece, like a long commercial, but it’s also a documentary. I had to make decisions about how wonky and issue-specific I wanted the film to be, as opposed to hitting on a more general emotional level. I went for the emotions. I still have tons of footage of Philip being smart and wonky — perhaps for use at some later date.
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Great job! I thought it was just the right mix of emotional appeal and issues. (I mean, for the average person. Obviously, I like the smart and wonky stuff!)
I say sign Bill Simmons up! What a great job! And the material from Baruth not bad either…
Finally…campaign video without orchestrated BS, obligatory God-n-Country shots, and irrelevant stuff.
Here’s a great example of that:
http://www.youtube.com/watch?v=tt05KC3Add8
Excellent work. Do I hear the default guitar jingle that plays behind iPhoto slideshows? Subconsciously connecting Baruth to family vacation nostalgia and my Apple geekness? Priceless.
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