The online journal of Vermont filmmaker, Bill Simmon.

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Posted on Feb 4, 2011 by billsimmon in awesome | 1 Comments

Somewhere, somehow, I always knew that a place like this existed. I just knew it. Look at that beautiful color palette. Via Wired. Click to embiggen.

Nearly every ounce of Kraft cheese product—from Velveeta to Kraft Singles—spends part of its life in a 680-pound container inside this 400,000-square-foot subterranean fridge. It’s not about aging, it’s about cheap storage: Moving refrigeration underground saves massive amounts of energy, since the temperature 100 feet down is a constant 58 degrees Fahrenheit. An aboveground pump sends 13,000 gallons of chilled brine through the system every day, keeping the warehouse at a cool 36 degrees. The Kraft facility is actually part of a massive complex that started as a limestone mine in 1946. (The mine is still operational, but a substantial earthen buffer shields the employees of Kraft and other companies from regular explosions.)



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  1. You’re one deep thnking dude! Love your blog!

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